The power of the media...

An overdressed Cheryl Cole, is she the creation of the media or has she real talent?

I watched carefully how the media decided to pick up and promote (quite randomly I would imagine) someone like Cheryl Cole. She is a member of the successful Girls Aloud group which has replaced the Spice Girls. The media made the decision to pick Cheryl up and push her upwards and as a result she has now managed to get a number one single in the charts. I am specifically concentrating on this 'media event' as I am fascinated by how it all works. It is evident that getting somewhere has very little to do with having a lot of talent (the girl can't sing) and whilst I have nothing against Cheryl Cole at all and wish her the best of luck I am just impressed by how she was even moved up the ladder and is now an 'expert judge' on the x factor show? So its not what talent you have but whether it suits the media to take you on and put the big spotlight on you. I remember only 5 weeks ago when Cheryl's single first came out how Capital FM and Choice FM played the track almost every 6 minutes on drive time morning radio shows and how after 3 weeks of that my 18 year old nice who can't stand Cheryl Cole started whistling the 'tune' almost instinctively and of course this is because mass exposure to something creates a print in ones brain. This is powerful stuff and this is the way we are all manipulated but unfortunately the key to having this at your control is to be able to be one of the powerful men in grey suits who control media outfits. PR and publicity is what makes for success these days and we can learn a lot from this.