Another series of the apprentice started last night with the new mixture of those chasing a false dream of either 'making it' or at least getting enough exposure on prime time telly to allow for other things.
Looking at it another way the programme is entertaining enough and lord Sugar daddy is quite witty with his standard remarks. He wouldn't get away with it if he turned up at a Corporate Strategy Forum in Lambeth as the unions will eat him alive and Jackie Lewis would grill him for breakfast but in his own little world he sounds funny and clever. He was right to fire Liliana last night as she was arrogant and didn't do her self any favours by trying to appear hard and nasty.
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